HueLifeCreating and Publishing Ads
Google Ads · Account 506-359-2052

Google Ads and YouTube

A new account, set up in September 2026 so that HueLife owns it. One campaign live (YouTube pre-roll for Boston), a search plan researched and waiting on conversion tracking, and remarketing warming up.

1 · The account

ItemValue
Customer ID506-359-2052 "HueLife", created 11 Sep 2026
Google loginjon.loss@hue.life. HueLife controls the hue.life domain and can recover the identity. Irina is invited as Admin.
BillingBilling ID 8579877457, on a temporary card. Replace with HueLife's by adding the new method first, then removing the old one; Google will not drop the only payment method.
Fixed at creationBilling country, Chicago time zone, USD. These cannot change later.
Remarketing tagAW-18445382242, installed through HubSpot's Pixels setting so it rides the HubSpot tracking code on hue.life. Verified firing.
HubSpot connectionConnected in HubSpot's Ads tool. Spend and clicks report there.
Google's signup forces a Smart campaign, which cannot do remarketing or placements. The only way to an ordinary account is the "Set up an account only" button on the advertising-goal step. There is no "expert mode" link any more.

2 · How to run a YouTube pre-roll ad

This is what was done for Boston on 16 Sep 2026. Google Ads does not host video; the ad is a public or unlisted video on the HueLife YouTube channel, and the campaign points at its URL.

  1. Put the video on the HueLife channel. In YouTube, switch to the HueLife channel before uploading, or it lands on your personal channel. The ad shows the hosting channel's name and logo as the advertiser.
  2. New campaign, objective "YouTube reach, views, and engagements", goal Video views, type Video. Skip the business-info step.
  3. Formats. Untick In-feed and Shorts so only skippable in-stream remains. That is the pre-roll.
  4. Budget and dates. Campaign total (not daily), with an end date. Boston: $100, 16 to 24 September.
  5. Networks. Untick "Video partners on the Google Display Network". That network is mobile games and app inventory. Views there cost the same and are worth nothing to us.
  6. Locations and language. United States, English.
  7. Devices (under Additional settings). Set specific targeting. Boston excluded mobile phones and kept computers, tablets and TV screens.
  8. Ad group. Name it for the class and the targeting: 2026_HLR-503_Boston_Leadership-Channels. Under Placements, choose Enter and paste channel URLs one per line. The 110-channel leadership list is in google-ads/research/youtube-leadership-channel-ids.txt.
  9. Ad. Paste the YouTube URL. Final URL with UTMs (utm_source=youtube&utm_medium=video&utm_campaign=2026_HLR-503_Boston). Call to action Register, a 15-character headline, a long headline, a description. Tick the AI label if the video used generated imagery or voice. Name the ad the same as the LinkedIn creative.
  10. Bid. Target CPV. Google estimated $0.01 to $0.04 for this setup; we set $0.08 to win the placements.
  11. Create campaign. Ads go into review. The campaign is Eligible immediately, the ad shows Pending until review clears.
Setting a campaign total budget triggers a passkey re-authentication on the Google account, sometimes twice in one session. Only the account holder can clear it. Google auto-saves the draft, so nothing is lost while waiting.

3 · The search plan, waiting on one gate

Researched in September 2026 and costed from Keyword Planner. Nothing goes live until conversion tracking exists on the registration path.

FindingWhat it means
Nobody bids on the ToP terms: "ToP facilitation methods", "technology of participation training"Uncontested auctions are cheap and win the top spot. This is the first thing to buy.
"Strategic planning facilitation training" showed no sponsored results at allSame: buy it.
"Leadership development" is bid by the Center for Creative LeadershipDo not contest it. Wrong intent for a class, and expensive.
"Facilitation training": 100 to 1,000 searches a month, medium competition, $2 to $9 a clickContest carefully, watch cost per signup.

Recommended shape: four ad groups (ToP methods, Facilitation training, Strategic planning, Brand), United States with presence-only location targeting, $300 to $400 a month always on. The keyword lists, negatives and settings are in google-ads/STARTER-KEYWORDS.md; the reasoning in google-ads/RECOMMENDATION.md.

The economics rule that governs all of it: ads top up a class that is close to viable. They never launch a class on their own. A class that needs ads to reach its minimum is a class to reschedule.

4 · Remarketing

The tag is live, so Google is building the "All visitors" list from hue.life traffic. Display remarketing needs 100 active users in 30 days; YouTube remarketing needs 1,000. On 16 Sep 2026 the auto-created list was under 1,000 and marked too small to serve, with the visitor lists still populating. $50 is earmarked for a Display remarketing campaign to the Boston page once the list clears the floor. See Building audiences.

5 · Still blocked

hue.life's Google Analytics 4 property and Search Console are administered by an unknown third party. Neither HueLife identity can grant itself access. Irina needs to find that admin. It does not block ads or remarketing, but it does block linking Analytics audiences to the ads account.