55 custom contact properties were empty across the 100 most-recently-modified contacts (June 2026 sample). 'Empty here' ≠ 'never used', some may be populated on older or specific segments. Treat this as "not currently captured", not "delete."
️ SUPERSEDED for numbers by
Contact_Field_Fill_Rates.md(full 11,255-contact fill %). That found 39 truly empty, not 55, 16 fields below DO have historical data (e.g. Recovery Status: 661, TFM Course ID: 443). Use this file for the theme grouping; use the fill-rate file for keep/retire decisions.
How to read this: each field is grouped by its likely business purpose, with how it would realistically get filled. Decide per field: Activate (build the capture mechanism) or Retire (archive if the workflow is dead).
| Decision | Field (label) | Internal name | Type | How it would get filled |
|---|---|---|---|---|
| , Courses & Training (18) , | Source system (course/registration platform) or workflow | |||
| ☐ | Average Zoom webinar attendance duration | zoom_webinar_attendance_average_duration |
number | |
| ☐ | How did you hear about this course? | how_did_you_hear_about_this_course_ |
select | |
| ☐ | How likely are you to refer this course to a friend or colleague? | how_likely_are_you_to_refer_this_course_to_a_friend_or_colleague |
select | |
| ☐ | HueLife Pro-Tip - Debrief with HUE Conversations | huelife_pro_tip___debrief_with_hue_conversations |
file | |
| ☐ | I Am Interested in Learning More About Becoming a Certified ToP Facilitator (CTF) | i_am_interested_in_learning_more_about_becoming_a_certified_top_facilitator__ctf_ |
checkbox | |
| ☐ | Interest in TLR | interest_in_tlr |
checkbox | |
| ☐ | Last registered Zoom webinar | zoom_webinar_joinlink |
text | |
| ☐ | Participated in MToP | participated_in_mtop |
select | |
| ☐ | Participated in TFM | participated_in_tfm |
select | |
| ☐ | TSP Course ID | tsp_course_id |
text | |
| ☐ | Total attendance duration percentage before Attendance API migration | initial_zoom_webinar_attendance_average_duration |
number | |
| ☐ | Total number of Zoom webinar registrations | zoom_webinar_registration_count |
number | |
| ☐ | Total number of Zoom webinars attended | zoom_webinar_attendance_count |
number | |
| ☐ | Would you like to receive information about the courses and programs you indicated an interest in? | would_you_like_to_receive_information_about_the_courses_and_programs_you_indicated_an_interest_in |
select | |
| ☐ | contact.certificate_download_link | contactcertificate_download_link |
textarea | |
| ☐ | course_code | course_code |
text | |
| ☐ | course_date | course_date |
date | |
| ☐ | course_delivery_mode | course_delivery_mode |
select | |
| , Publishing / Books (12) , | Source system / manual (editorial process) | |||
| ☐ | Book Future Engagement | book_future_engagement |
checkbox | |
| ☐ | Book High Priority Reader | book_high_priority_reader |
booleancheckbox | |
| ☐ | Book Manuscript Sent | manuscript_sent |
date | |
| ☐ | Book Reader Feedback Received | feedback_received |
booleancheckbox | |
| ☐ | Book Reader Feedback Type | feedback_type |
checkbox | |
| ☐ | Book Reader Generation Perspective | generation_perspective |
select | |
| ☐ | Book Reader Perspective Type | perspective_type |
checkbox | |
| ☐ | Book Reader or Contributor Type | beta_reader_or_contributor_type_values |
checkbox | |
| ☐ | Book Relationship Type | book_relationship_type |
checkbox | |
| ☐ | Book Story or Reference Permission | story_or_reference_permission |
select | |
| ☐ | May we quote you on that? | may_we_quote_you_on_that |
select | |
| ☐ | NDA Status | nda_status |
select | |
| , Survey / Feedback (3) , | Form / survey capture | |||
| ☐ | Briefly, how would you describe this experience to a friend or colleague? | briefly_how_would_you_describe_this_experience_to_a_friend_or_colleague |
textarea | |
| ☐ | Do You Require Special Accommodations? | do_you_require_special_accommodations_ |
checkbox | |
| ☐ | Preferred method of contact | preferred_method_of_contact |
select | |
| , Demographics (self-reported) (2) , | Form (opt-in self-report) | |||
| ☐ | Age group | age_group |
select | |
| ☐ | I identify my ethnicity as: | i_identify_my_ethnicity_as_ |
checkbox | |
| , Marketing / Segmentation (2) , | Form / workflow / list logic | |||
| ☐ | Organization Type: | organization_type_ |
checkbox | |
| ☐ | newsletter status | newsletter_status |
select | |
| , Other (18) , | Review, form, workflow, or manual | |||
| ☐ | CoP Resources Link | cop_resources_link |
text | |
| ☐ | Created On Date | created_on_date |
text | |
| ☐ | Participated in TSP | participated_in_tsp |
select | |
| ☐ | Prefix | prefix |
select | |
| ☐ | Recovery Status | recovery_status |
select | |
| ☐ | Rellevance | rellevance |
select | |
| ☐ | Role in Organization | role_in_organization |
select | |
| ☐ | Satisfaction | satisfaction |
select | |
| ☐ | Someone who would benefit from HueLife | someone_who_would_benefit_from_huelife |
text | |
| ☐ | Virtual Faciitation | virtual_faciitation |
select | |
| ☐ | What is your availability? | what_is_your_availability_ |
checkbox | |
| ☐ | What were some highlights, insights or comments about your learning? | what_were_some_highlights_insights_or_comments_about_your_learning |
textarea | |
| ☐ | What/How can we improve our program to help participants like yourself learn or engage better? | whathow_can_we_improve_our_program_to_help_participants_like_yourself_learn_or_engage_better |
textarea | |
| ☐ | Which date/location will you be attending? | which_date_location_will_you_be_attending_ |
select | |
| ☐ | registration_# | registration_ |
number | |
| ☐ | registration_date | registration_date |
date | |
| ☐ | registration_source | registration_source |
select | |
| ☐ | usefullness | relevance |
select |
Suggested next steps
- Confirm true usage, I can run a full fill-rate (all 11,255 contacts, not a 100-sample) so you don't retire a field that's used on an old segment.
- Activate the keepers, for each field you want, wire the capture: course fields ← your registration/course platform; survey/feedback ← HubSpot forms; demographics ← opt-in form.
- Retire the rest, archive (reversible) fields whose workflow no longer exists.
Source: read-only audit of account 44205564, 100-contact sample. Full property data in raw/prop_contacts.json.