HueLifeCMO Knowledge Base

How to Use Breeze and AI Agents in HubSpot: A Complete 2026 Guide

Summary for a CMO

Breeze is HubSpot's AI ecosystem: a suite of agents, assistants, and 80+ embedded AI features that automate marketing, sales, and service work directly inside the CRM.

Key components: - Breeze Assistant (formerly Breeze Copilot): a sidebar AI companion that knows your CRM data; helps with meeting prep, follow-up summaries, content creation, reporting, and CRM lookups/updates. - Breeze Agents (20+ specialized agents): e.g. Customer Agent (support ticket resolution), Data Agent (research/enrichment/smart property fill), prospecting, content agents. - Pricing: Free tier + select embedded features on free plan. Full agent access on Professional ($450/mo Sales or Service Hub, $800/mo Marketing Hub) and Enterprise ($1,500-$3,600/mo). Usage billed via credits (e.g., 100 credits per Customer Agent conversation, 10 credits per Data Agent action). - Claimed outcomes: ~4+ hours saved per team member/week; 20-30% improvement in deal velocity and response times within 90 days.