Curated for a CMO/RevOps lead automating with the HubSpot CLI (hs), Projects, and serverless functions.
Top video walkthroughs
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This One Command Makes Coding Faster on HubSpot (Sep 2025) — HubSpot CLI setup→deploy loop, most recent CLI-focused walkthrough. https://www.youtube.com/watch?v=sEpKet0ibqo
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How the New HubSpot Projects Structure Works! (Oct 2025) — Setting up a CRM project under the new 2025/2026 Projects structure. https://www.youtube.com/watch?v=_ecjRvdkNFo
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How to use HubSpot Developer Projects and Local Dev Like a Boss — Brandon Rogers (HubSpot Tech Lead) on
hs project devlocal development. https://www.youtube.com/watch?v=GiGyNxni6oY -
Building UI Extensions with React and Serverless Functions — Custom CRM cards (React) backed by serverless functions. https://www.youtube.com/watch?v=9YbeC027ic0
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What's NEW for HubSpot Developers — Platform update overview (serverless functions, UI extensions, versioning). https://www.youtube.com/watch?v=VQdvJyORWj4
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Bring Your Own Backend to the HubSpot Developer Platform — Connecting external backends/systems to the dev platform. https://www.youtube.com/watch?v=wyExuwt78P0
Supporting official docs
- Developer projects CLI reference (BETA): https://developers.hubspot.com/docs/platform/project-cli-commands
- Install the HubSpot CLI: https://developers.hubspot.com/docs/cms/developer-reference/local-development-cli
- Create a new app using the CLI: https://developers.hubspot.com/docs/apps/developer-platform/build-apps/create-an-app
- HubSpot/hubspot-cli (GitHub): https://github.com/HubSpot/hubspot-cli