Paid Ads at HueLife: Start Here

1 · The accounts

Both accounts belong to HueLife and sit under HueLife-controlled logins, so access survives any change in who does the marketing.

Platform	Account	Login it lives under	Who grants access
LinkedIn Campaign Manager	`510957439`, still named "Boost_HueLife_May 25, 2023"	HueLife Page (Irina is super admin)	Irina: Page role "Sponsored Content poster" plus an ad account role
Google Ads	`506-359-2052` "HueLife"	`jon.loss@hue.life`, Irina invited as Admin	Any Admin on the account
YouTube channel	@huelife_mn (used as the video host for Google Ads)	Brand account; manager rights granted per person	Channel owner, in YouTube Studio

Jon is a contracted service (Steam Creative Consulting), not staff. Nothing HueLife owns is created under his personal logins, and he is never listed as a HueLife employee on any platform. When a signup form pre-fills "Steam Creative", fix it before continuing.

2 · What is running today

Everything live is for one class: the HUE Leadership Retreat in Boston, November 17 to 19, 2026, cohort code HLR-503.

Platform	What	Budget and dates	Status on 16 Sep 2026
LinkedIn	Ad set `2026_HLR-503_Boston`, video views, matched audience of warm retreat contacts	Campaign group capped at $250 lifetime, ends 1 Oct 2026	Active after being paused for a day. 261 impressions, 3 clicks, $36 spent before the restart
LinkedIn	Ad set `2026_HLR-503_Boston_WebVisits`, website visits, same audience and video	Campaign group capped at $250 lifetime, ends 1 Oct 2026	Active. 145 impressions, 0 clicks, $37 spent
Google Ads	Campaign `2026_HLR-503_Boston_VideoViews`, YouTube skippable pre-roll on 110 leadership channels	$100 total, 16 to 24 Sep 2026	Live, ad in review

Both platforms carry the same 30-second video, the one on the HueLife YouTube channel at youtu.be/0NLvDTYxir4. Every landing link carries a UTM tag so HubSpot can tell the two sources apart.

3 · How it all fits together

HubSpot is the source and the scorekeeper

Audiences start as HubSpot lists and sync to LinkedIn. Clicks come back tagged with UTMs, and HubSpot's Ads tool shows spend and clicks for both accounts next to the contacts they produced. See How ads connect to HubSpot.

Platforms do what only they can

Campaign structure, bidding, placements and the actual ad creative live in LinkedIn Campaign Manager and Google Ads. HubSpot cannot create video campaigns on either, so those are built on the platform and reported in HubSpot.

One naming rule everywhere

Ad sets are named for the class they sell, using the cohort code: 2026_HLR-503_Boston. That code is also the UTM campaign value, so a report in any tool lines up with the class record. See Names and copy rules.

Spend is capped by design

Lifetime budgets with end dates on every campaign. Daily budgets can overspend by half on a given day, so we avoid them. New spend is a decision, not a default.

4 · Where we intend to take this

The structure below is for filling in as each use is tried. Each row links to the page that will hold the how-to once it exists. Nothing here is committed spend.

Intended use	Platform	What has to be true first	Status
Promote each in-person class to a warm, matched audience	LinkedIn	A HubSpot list per class, synced as a matched audience (the Boston pattern)	Pattern proven on HLR-503; repeat per class
Retarget people who watched a class video	LinkedIn, YouTube	Enough viewers to clear the platform's minimum audience size	Waiting on volume from the current Boston ads
Search ads on the uncontested ToP terms	Google Search	Conversion tracking on the registration path, then the starter keyword set	Researched and costed; blocked on conversion tracking
Display remarketing to recent hue.life visitors	Google Display	The remarketing list reaching 100 active users in 30 days	Tag live; list still under the threshold
Top up a class that is close to its go/no-go number	Either	A class within a few seats of viable and a page ready to sell	Rule agreed: top up, never launch a class on ads alone

Paid ads at HueLife: what we run, where, and how it connects